Global People and Content Advisor As companies pull out all stops to beat competition, building your employer brand has never been more important than now. The war for talent is fierce, and hiring and retaining talented employees is essential to any company’s success. LinkedIn Pulse Blog posts My role as Global People and Content Advisor for Unilever was to help strengthen the employer brand by giving a voice to the employees. Employees represent the company and are considered its true brand ambassadors. We empowered them by encouraging them to share their own stories and success. As the editorial lead , I managed the whole content process and helped create a calendar with editorial themes to support the employer brand strategy. Coordinating with HR teams across the world (North Asia, Middle East, Europe, North America etc.), I helped identify and tap employees (of different career levels) to share their stories. More than 100 blog p...
The Volvo Ocean Race is the world’s toughest sailing competition , and is considered by most of the greatest sailors as their personal Mt. Everest. Running 45,000 nautical miles around the world for eight months and stopping over several Host Cities, it is an ultimate test of endurance for teams not only for sailors but even for people behind the scenes. Winning mentality - an experience to remember! Many consider this as just as a sports event, but the values it perpetuates has a lot of parallels in running a business or even life. For one, it takes a village to put this race together (from logistical operations, marketing promotion, branding, race management) that’s why only MENTALLY TOUGH people are called into the fold. The people who thrive in this environment are natural leaders who know how to be team players and can manouvre their way around highly stressful situations. Marketing - Host Cities As the Content Marketing Strategist, I worked in partnership wit...